Starting from a simple wish of having some good tea for the daily consumption as well as a gift for friends, Amore Tea was founded with the desire to make available the best selection of teas.
The founder, struggling in finding high-quality tea, has been following professional tea-making artisans. The tea sold comes from various tea plantations and is carefully blended together to fit individual taste.
I wanted to capture the tradition and heritage of the Asian world in a clean, sophisticated and contemporary way, which works for the Westernised market. I designed the icon of the logo itself combining the A and T together to represent the soil from which the sprout can grow. For the premium black tin, I devised also unique symbols to represent the six categories, which divide the blends.
Branding / Print