New Ways Safeguarding

News Ways Safeguarding

New Ways Safeguarding delivers swift responses where sexual boundaries have been breached.
It gives support when families need help
and when professionals want expertise.

Challenge

The identity needed to reflect an organisation which assists parents and professional in contact with young children, helps them better understand the problem and advice on how moving forward. The client request was also to include a directional arrow.

Solution

I wanted to build the identity around an icon that refers to both the young child and the “New Ways” concept. This symbol has become the intersection of two arrows (the one on the left creates a “moving forward” effect), which shapes the minimal silhouette of a jumping
happy child.

Client

New Ways Safeguarding

Category

Branding

Industry

Education / Training

Style

Bold